Privacy policy
Status: July 2025
1. responsible person
bluegardens AG
Augustinusstraße 11a
50226 Frechen
Germany
Managing directors authorized to represent the company: Oliver Range, Oliver Aue
E-mail: datenschutz@bluegardens.com
Phone: +49 (0) 2234 4351 436
Website: https://www.bluegardens.com
Data protection officer: If you have any questions about data protection, please contact: datenschutz@bluegardens.com
2. general information
The protection of your personal data is important to us. This privacy policy informs you in accordance with Art. 13, 14 GDPR about how we process your personal data when you use our digital garden planning platform.
Personal data is any information relating to an identified or identifiable natural person.
3 Collection and processing of personal data
3.1 When visiting the website (without registration)
Each time you visit our website, we automatically collect the following data:
Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest)
Legitimate interest: Ensuring system security, optimization of our website, detection of misuse
Storage period: 7 days, then anonymization
3.2 When making contact
When you contact us (e-mail, telephone, contact form), we process:
Legal basis: Art. 6 para. 1 lit. b GDPR (contract initiation/fulfillment) or Art. 6 para. 1 lit. f GDPR (legitimate interest)
Storage period: Until your request has been fully processed plus 3 years for warranty purposes
3.3 When using our garden planning services
We collect data for our consulting and planning services:
Legal basis: Art. 6 para. 1 lit. b GDPR (contract initiation/fulfillment)
Storage period: Until your request has been fully processed plus 2 years for warranty purposes
3.4 Interactive consulting and AI communication
Our platform offers interactive consulting functions through specialized communication tools:
Service providers used: External cloud providers for AI-supported communication solutions (EU and USA)
Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest) or Art. 6 para. 1 lit. a GDPR (consent)
Legitimate interest: Provision of efficient customer advice, quality assurance
Storage period: 30 days, then anonymization or deletion
Right to object: At any time by e-mail to datenschutz@bluegardens.com
3.5 Online forms and file upload
We use external form service providers for various services:
Partner application form:
Garden planning upload:
Service provider used: Cloud-based online form services (USA/EU)
Server locations: Specialized data centers in Germany and the USA
Data transfer: Transfer to the USA on the basis of standard contractual clauses
Legal basis: Art. 6 para. 1 lit. b GDPR (contract initiation) or Art. 6 para. 1 lit. f GDPR (legitimate interest)
Legitimate interest: Efficient data collection, secure transmission, spam protection
Storage duration:
3.6 Lead forwarding to partner companies
With your express consent, we will forward your data to qualified gardening and landscaping companies:
Legal basis: Art. 6 para. 1 lit. a GDPR (consent)
Revocation: At any time by e-mail or via your user account
Storage period: Until revocation or until project completion
4. cookies and tracking technologies
4.1 Necessary cookies
We use necessary cookies for the technical operation of our website:
Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest)
Storage period: End of session or maximum 30 days
4.2 Analysis and optimization
With your consent, we use analysis services for website optimization:
Tools used: Specialized web analysis service providers
Legal basis: Art. 6 para. 1 lit. a GDPR (consent)
Revocation: Via cookie settings or browser settings
4.3 Marketing and reach
For targeted marketing measures, we use your consent:
Legal basis: Art. 6 para. 1 lit. a GDPR (consent)
Revocation: at any time via cookie settings
5. Disclosure to third parties
5.1 Processor
We work together with carefully selected service providers:
All processors are contractually obliged to comply with the GDPR and are regularly reviewed.
5.2 Partner companies
Lead data is only passed on to qualified partner companies with express consent. The companies are contractually obliged to treat the data in accordance with data protection regulations.
5.3 Legal obligations
In special cases, we are obliged to disclose data:
6. international data transmission
Some of our service providers process data outside the EU/EEA:
USA transfer: For US service providers (e.g. form services, AI communication providers), we ensure an appropriate level of data protection through suitable guarantees (standard contractual clauses, adequacy decisions).
Legal basis: Art. 44 ff. GDPR in conjunction with the corresponding transfer guarantees
7. storage period
We only store personal data for as long as is necessary for the respective purposes:
After the storage periods have expired, the data is automatically deleted or anonymized.
8. your data protection rights
You have the following rights at all times:
8.1 Right to information (Art. 15 GDPR)
Receive free information about your stored data.
8.2 Right to rectification (Art. 16 GDPR)
Have incorrect data corrected.
8.3 Right to erasure (Art. 17 GDPR)
Request the deletion of your data if there is no longer a legitimate interest.
8.4 Right to restriction (Art. 18 GDPR)
Restrict processing under certain conditions.
8.5 Data portability (Art. 20 GDPR)
Receive your data in a structured, machine-readable format.
8.6 Right to object (Art. 21 GDPR)
Object to data processing on the basis of legitimate interests.
8.7 Revocation of consent (Art. 7 GDPR)
Withdraw your consent for the future at any time.
Contact for inquiries: datenschutz@bluegardens.com
9. complaint to the supervisory authority
You have the right to lodge a complaint with a data protection supervisory authority:
State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia
Kavalleriestraße 2-4
40213 Düsseldorf
Telephone: 0211/38424-0
E-mail: poststelle@ldi.nrw.de
10. data security
We protect your data through comprehensive technical and organizational measures:
10.1 Technical safety
10.2 Organizational measures
11 AI and automation
11.1 AI-supported garden planning
Our platform uses artificial intelligence for:
11.2 Transparency and control
Algorithm explanation: We will be happy to explain the logic behind our AI recommendations on request.
Human review: Important decisions are always validated by technical experts.
Opt-out option: You can deactivate AI functions in your account settings.
No automated decisions in individual cases: We never make legally binding decisions on a fully automated basis.
12. newsletter and communication
With your consent we will send you:
Legal basis: Art. 6 para. 1 lit. a GDPR (consent)
Unsubscribe: At any time via the unsubscribe link in every e-mail or in your user account
Double opt-in: Confirmation of the e-mail address before sending
13. social media and external content
13.1 Social media plugins
We use social media buttons with a data protection-friendly 2-click solution. Data is only transferred after you have consciously activated it.
13.2 External content
Embedded content (videos, maps, etc.) is only loaded after your consent in order to avoid tracking.
14. protection of minors
Our services are not aimed at persons under the age of 16. If we learn that we have processed data of minors without the consent of their legal guardians, we will delete this data immediately.
15. changes to this privacy policy
This privacy policy will be updated as necessary. You can always find the current version at https://bluegardens.com/datenschutz/
We will inform you of any significant changes via your user account or by e-mail.
Last update: July 2025
bluegardens AG
Augustinusstraße 11a
50226 Frechen
datenschutz@bluegardens.com
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